Bio
I am an experienced editor with a wide range of ability.
I have 10 years of experience in communication roles, mostly focused on copywriting for internal and external audiences. My experience spans multiple industries, including education, health care, insurance, and nonprofit.
Whether I am collaborating with graphic and web designers or managing email marketing directly, I can use creativity to meet your goals.
Recent Roles
Expertise
Emory University
Communications Specialist, 2022-present
BlueCross BlueShield of Tennessee
Communications Specialist,
2019-2021
United Way of Greater Chattanooga
Content Strategist, 2018-2019
- Copywriting and editing
- Brand voice development
- AP style
- Email and web copy
- Organizational communications
- Presentation development
View my full resume.
Certifications & Systems
Mailchimp Academy
Foundations Certificate
May 2024
Google Academy
Digital Marketing &
E-commerce Certificate
June 2024
work
Brand Identity & Voice
Every successful organization communicates best with a distinct brand voice. I have experience writing pieces that introduce brands and maintain relationships with
critical audiences.
Email & Text
From quick reminders for busy adults to important requests, I can create and execute multichannel campaigns that meet goals.
Email
Blogs
Blogs can enlighten and energize an audience with unique stories and compelling brand journalism. I can write long- and short-form blogs in journalistic and human interest styles.
Blogs
Scripts & User Journeys
Hi, [MemberName]. Because you recently turned 64, you qualify for our special Medicare Concierge Level Service. I’m calling to introduce myself today. Do you have a few minutes to speak with me?
Successful brand experiences require looking at user journeys holistically. I have created phone and digital scripts to engage specific audiences during broader marketing campaigns.
Congratulations on your upcoming retirement! Like I mentioned, I’m part of a special team here to help you transition to Medicare and sort through the details and options just for you. Now, some people have the option to get a Medicare plan offered through their current workplace. Do you know if that’s an option you’ll have?
Perfect. As you’re thinking about enrolling in that plan, do you have any questions I can answer about Medicare overall?
Got it. No need to worry, because you have a few options. I’m going to make note of our conversation today and myself or someone on my team can follow up with you over the next year to sort through your options together.
Web Copy & Maintenance
I have experience building and maintaining engaging websites that present critical information and exciting content to users.
Analytics & Metrics
Quantifying the value of marketing and communication efforts helps organizations align resources and create strategies to meet objectives. I can interpret raw analytics and metrics and translate their meaning so teams can make informed decisions.
Print
Sometimes a printed piece delivers the unique experience a message needs. I have co-created multiple print pieces for a variety of purposes and audiences.
Project & Change Management
On lean teams, the communications role can encompass leading projects and consulting beyond words and design. I have years of experience successfully managing projects and participating on change management teams to create shared benefits for organizations and users.
Difficult Messages
Clear copy and a familiar brand voice is critical for difficult messages. I have experience using words and design to communicate empathy and build rapport with readers in tense contexts.
Organizational Communications
While sometimes ignored, high quality organizational communications can build employee loyalty and enhance the work environment for everyone.
My track record:
“Julia always delivers quality work. Julia works with a large volume of communication and website needs and is able to complete them on time. Her responsiveness and dependability are appreciated throughout the division.”
-2024 mid-year performance review
“Julia is very knowledgeable in communications. She is able to take complicated information and translate it for clients so they can easily understand the information and any tasks. I always look forward to what she produces just by listening to our ideas and brainstorming.”
-2024 performance review
“Julia ‘the glue’ Gunn”
-quote from department meeting chat in spring 2024
